Hi, I’m Ayesha!
I still remember the first time I saw Salesforce in action. A company I was working with struggled with scattered data, inefficient processes, and a CRM that no one really used. I jumped in, learned everything I could, and helped them transform their workflows, automate tasks, and make data actually useful. That’s when I realized, this is what I love doing!
Today, I’m a Salesforce Business Analyst with 5+ years of experience helping organizations turn messy data into meaningful insights, streamline processes, and help build systems that actually work for people. I help uncover the real gaps, work with stakeholders to define clear business requirements, and lead data mapping efforts to migrate information from existing systems to Salesforce.
What I Bring To The Table
Translating Business Needs into Actionable Solutions: I don’t just document requirements; I dig deep to understand pain points and find the best approach.
Ensuring Data Integrity & Decision Making Power: I’ve worked on data migrations, system audits, and reporting enhancements to ensure business make decisions based on accurate data.
Bridging the Gap Between Stakeholders & Development Teams: I act as the translator between leadership, end users, and technical teams, ensuring alignment and clarity at every stage.
Optimizing Salesforce for Business Growth: Whether it’s enhancing workflow efficiencies, improving reporting and analytics, or streamlining system integrations, I ensure Salesforce is a strategic asset that drives measurable business value.
Train & Empower Users: I love teaching teams how to use Salesforce effectively, so they feel confident navigating the system.
Why Work With Me?
I make complex things simple: Whether it’s defining user stories or mapping out integrations, I break it down into clear, structured, and actionable solutions.
I drive alignment between teams: I ensure that business leaders, technical teams, and end-users are always on the same page.
I turn data into insights: I help organizations trust their data, make informed deciosns, and maximize their Salesforce investment.
I focus on long term impact: My goal isn’t just to complete a project, it’s to create scalable solutions that grow with the organization.
Let’s Connect!
If your organization is looking for a Salesforce Business Analyst who can improve processes, drive data driven decisions, and ensure your CRM is working for you (not against you), let’s chat!